scientists talking to scientists online?

in the field or in a conference room, or across a desk, when scientists talk, they talk the jargon of their field: affects, unpredictable, insufficient, resources, significant, strategy, critically, development goals, systems, watershed, applicable, processing, performance, interventions, implementation, output, input, provision, formulation, conventional. well, they understand each other. but when they are talking to other people, they have to watch out. i’m thinking of websites out there that are designed by scientists but are targeted toward non-scientists, and yet the language is still the jargon of the field. that’s what i call scientists talking to scientists. i’m looking at a webpage which is supposed to contain news; now look at the headline, ‘responding to a more holistic community-based initiatives.’ another website: ‘medium-term plans 2007-2009; 2008-2010′ and this is supposed to be for public consumption. within a webpage in another website: ‘land preparation is one of the critical operations in rice farming.’ sounds like a lecture in a BS class in agriculture. another website: ‘effort in enhancing technical cooperation and research collaborations with foreign institutions has gained support from …’ all these websites are supposed to be efforts at extension, that is, spreading the knowledge to non-scientists. entries like that, and they are common, tell me we have a long way to go in popularizing science, in translating technical language into plain english. and that’s all right with me, because then people will realize that they need people like who can understand them in their jargon and can write stories that the layman can understand.

smart buko pie marketing, maybe

is the same as smart marketing online?
i’m going back to my lessons in copywriting.

yesterday, my son jomar introduced me to smart marketing online through what the fellow calls smart marketing coaching club. i looked at the long hard-sell copy and i knew it came from a copywriter. in copywriting, you use the words free, new, improved, 3 magic words. you promise a benefit from beginning to end, and you promise more. i learned again how to use google suggest. what do you do with a list like this: science articles 583 million, write 513 million, blogs 472 million, best buy 415 million, study tools 386 million, guides 372 million, writing 324 million, learning 319 million, thinking, 286 million, discover 202 million, explain 182 million, best friends 171 million, authority 169 million, teacher 148 million, simplified tutorials 93 million, 91 million, plain english 50 million, tutoring 15 million, serendipity 9 million, disorganized 4 million, chaos theory 3 million, toastmasters 2 million? i’m going to use my experience in copywriting at the pacifica publicity bureau back in 1975. i’m going to create my own smart marketing bloffer (blog offer), to invent a new word.